Congo Life Foundation

The Congo Life Foundation required a new logo to represent and support all Congolese youth; aiming to communicate the organisation’s main objective of strengthening ideas of multiculturalism, volunteering, and cultural tolerance in Australians.

An embrace between a larger role model with a youth encaptures need, acceptance and integration; for a hug is a simplistic yet fundamental metaphor that symbolises care and the provision of support. The circle motive on the exterior represents unity – an unbroken line. The 3 colours represented on the Democratic Republic of Congo (DRC) flag are carried over to this logo design in a vivid tone to evoke positivity.