Live Love Leeds

Place branding for the city of Leeds, UK.

I was in Leeds for one semester as part of an exchange program and discovered it to be more than just a university town. Previously a major industry centre and currently one of the fastest growing city in the UK, the rebranding seeks to showcase the city for what it has evolved into today – a vibrant hub for business, culture, education, and culinary delights.

*This project was part of my course in Monash University.